In today's world, the Pocket and the BMCC are still very viable for budding and student film makers. Why you ask? It is affordable and lens itself to a real cinema camera. A school in the Orange county (Cali) area, I'm told, who has a film making course, offers the curriculum with a BMPCC camera (probably at an educational discount price too). So if anything, then it is a performer and still a money maker for BMD. The BMCC 2.5K is an excellent camera. If they would make it in an URSA mini form factor with the same or improved 2.5K sensor and an Active MFT mount like the BMPCC, at a price point of around $1500~$1700, I'm sold. I'd like to see an EF version too (just a selfish side of me because I have been building up my EF lens collections). The reason I priced it in that area is just because that will be the market for it, and the older UM4K will likely deep down into the $2200~$2500 price range. The one BMD product that needs to be retired is the BMPC 4K, which the UM4K really had replace its viability a long time ago. I just don't know why it is still around... maybe we just don't know if HW is buying a lot of them as 4K crash cams. I heard that they do buy a lot of BMPCC and BMMCC for crash cams.