This is my view and my opinion. I believe and subscribe to it. Allow me to share. I own an URSA and will keep my URSA. I am not defending it. I don't need an upgrade or a new camera. What I need is to make more movies for which I enjoy doing and get the satisfaction to seeing the story on the screen. The URSA is just as complete, or more in certain cases, to other cinema cameras. I can understand that it is not as flexible because of its size or weight, or because of this or that. In the right hands, a good story, and good direction, especially for those with very little budget, it is very capable.
As cinematographers, my opinion is to stop toying around with the toys and go make good movies with what we can afford, available to us, with the least cost to make it happen. It can be an iPhone, Chinese knock-off equipment, or whatever that one can afford. If you can afford a UM Pro, RED, or Arri, good. If you can only afford a DSLR, fine. If you have an URSA 4K V1 or you have the budget for the discounted price, go for it. It really doesn't matter. Creative use and imagination will tame the beast and bring out beauty. We need to get over it.
If you can get an URSA 4K V1 now at the good deal now, buy it, own it, learn it, use it to make your next picture. Don't worry about obsolescence. At the end, what sells is what you create and what your audience will pay for to watch. It's not about the camera or you... but how you have used that [whatever] camera and equipment to bring out your best. I always tell myself to not be played by vendor's marketing specs and objectives. That's a recipe for disaster (over budget - personal or on a project). If I'm in need of certain camera and equipment because of client spec, that's when I rent and make my client pay for the rental cost. Outside of that, I use what I have and I suggest you do too. I really meant well here. End of rant. GO MAKE MOVIES.