For the shooter who BMD are targeting I can assume when given the option of ARRI money and zero URSA mini cameras in the wild or $5000-$6000 Ursa minis and a few work arounds, and with the end result having footage that looks almost identical to the ARRIs. It's a no brainer in my eyes. We forget that BMD isn't charging a fortune for the cameras, and I'm sure they are hoping the buyer understands there are going to be some sacrifices made to get said "ARRI" look, which has become the bench mark.
Just sooooooo much unbelievable footage out there in the wild that has been shot on the Ursa Minis, and everyone of those shooters and colorist had to work with in the same limitations. I guess you can keep waiting on the perfect camera, but don't hold your breath.
I feel the same way about the shooters I know who won't even give the Pocket a chance because there are to many work arounds for there style of shooting. Honestly, I feel sorry for those guys because of what I know the Pocket and BMMCC are capable of. I've literally stopped trying to convince them anymore and I have realized that some people just can't see past the work arounds.
If you were to poll DPs that buy $10,000 or less cameras and asked, "UMP with work arounds? Or no UMP?" I think the results would be obvious.
I'm sure BMD wants the UMP to be flawless and have ZERO issues just like the ARRI /S. But it doesn't, and they know that, and they also know there is a big demand for RAW cinema cameras in the $5000 range that shoot incredible images. (Honestly I can't believe I'm finally getting to say that these last 5 years) Amazing times!
To BMD: Keep improving your cameras! But Pleeeeeeeeeease don't stop making them because of minor flaws you encounter.
If I had $6000 to drop on a UMP right now my conversation with a distributer would sound like this.
Me: Hi, I would like to purchase a Ursa Mini Pro.
Rep: Great! Just to let you know, there will be some issues you will have to work around while shooting. ( He then explains all know issues) Are you ok with this?
Rep: (silence)..... did you hear the issues I just listed? (He starts to list issues again)
Me: (I stop him in mid-sentence while he is still listing issues) Yes I heard you the first time. Are you ready for my card number?