So I rent my gear out on an occasional, unprofessional basis. I also love lenses... I don't know why and I'm sure like most people here I often stare at glass way out of my budget and dream about buying them. So the thought struck me, why not just start up a rental company and try to justify these purchases by making money off them.
There also seems to be a gap in the market (at least where I am), where most rental options are various Canon options (which aren't all that great for cinema) and CP.2's and upwards. There isn't really anything for those on super tight budgets who want to work in a more cinema friendly format. So I'd probably start off with some cheaper kits: My Cine-Modded Nikon's, Rokinon's and some CP.2's. I'll also get some various filters, matteboxes, follow focuses and a couple of BM's to start off with. Over time if I do well I'll look at getting some higher end stuff.
So my question to those who rent often, what do you usually go for? Or what would you go for it were available to you?