Thanks, everybody -- even you, Joe!
Gotta say that the idea of doing a straight up recycling PSA didn't excite me, but spoofing a PSA did. So yeah, this one won't convince anybody to recycle, but I'm glad that folks at least enjoyed the 1 minute of life they spent on it.
As for the grain and stuff... well, that's not a simple deal. I used a bunch of different LUTs and plug ins and processes all mixed together from Resolve/Premiere and After Effects. A little Impulz Kodak stock, a little Film Convert Fuji stock, a little Magic Bullet Looks vintage, a little home grown node noodling of my own. There really wasn't a simple one-click out of the box solution that gave me exactly what I wanted, but I knew if I kept banging on it then the look would come. The original footage was shot on a super sharp Zeiss 10-100mm T2 T* cinema zoom which looked extremely good, but not on style at all. I wanted to use my Angie or Cooke zooms since they have a more vintage 16mm vibe, but they didn't have as big a zoom range as the Zeiss. I wanted to shoot fast and loose with just one lens.
Specializing in crappy production values since 1969.