Thread: BMCUser "SpotFest"-Spring 2015 (OVER $4,000 IN PRIZES UP FOR GRABS!!)

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  1. #1 BMCUser "SpotFest"-Spring 2015 (OVER $4,000 IN PRIZES UP FOR GRABS!!) 
    BMCUser SpotFest – Spring 2015 – Official Rules


    Assignment:
    Create a 30- to 60-second public-service announcement (PSA) for…


    Recycling.


    That's right. Recycling. Why?


    Well, pretty much everywhere you go, there's some kind of recycling bin. It's probably blue. It probably has a little triangle of arrows on it (the universal symbol for recycling). And it probably doesn't get used as much as it should. So let's see if we can't create some commercials/shorts to change that.


    Now, I'm not going to tell you exactly HOW you need to address the recycling issue. For example, you might choose to create a spot that focuses on recycling bottles and cans. You might also choose to focus on recycling large electronics, like monitors and computers. But the takeaway of the piece has to be educating and/or encouraging viewers to do their part.


    I'll post some additional information below by way of research. It's presented just to get you thinking, and you can use it as inspiration, or you can not use it at all. It's up to you.


    There are no requirements or guidelines related to genre, theme, or execution. If you want to make a funny spot, go ahead. If you want to tug at the heartstrings, you can do that too. Just remember that your entry MUST, in some way, communicate the importance of recycling in some capacity, and (hopefully) encourage people to do their part.


    Keep in mind that the assignment here is not to debate larger environmental or political issues. We're not looking to stoke a forum-wide discussion of any hot-button topic. Let's treat the assignment with the focus and respect you'd see in the professional advertising world, and make some engaging, motivating commercials.


    Anyone with any questions can post here, or PM me for clarification.




    Requirements:
    Your entry must be between 30 and 60 seconds in length.


    You may shoot your entry on ANY camera of your choosing. (Yes, this is BMCUser, but everyone might not have a Blackmagic camera at their disposal.)


    All entries MUST include the "three arrows" recycling graphic (seen below) in some form or fashion.


    The last five seconds of your entry must include the following information in white type on a black screen:
    - Entry Title
    - Username
    - BMCUser SpotFest 2015


    The inclusion of the above information does not count as part of your total running time. (Meaning if your commercial is 60 seconds long, including the 5 second title above will not put you over the time limit.)


    You must use original or licensed material in your film. Failure to do so will result in disqualification. BMCUser (or its partners) assumes no liability for copyright violations. We will make a good faith effort to identify any and all copyright violations in submitted entries.




    Dates:
    Submissions must be shot between April 13th, 2015 and June 15th, 2015. To be eligible, all entries must be uploaded by June 15th, 2015, and no later than 11:59PM Eastern Daylight Time.




    Judging:
    Entries will be judged by a panel of actual working advertising professionals, from ad agency creative directors to broadcast commercial producers and even working commercial directors. Entries will be judged on criteria including, but not limited to, the following:
    - Creativity (Is the idea engaging? Is it unique? Is it inspired creatively?)
    - Craft (Is the entry well-executed?)
    - Concept (Is the message relevant to the brand? Does it make the viewer see the brand in a new way?)


    Judging will take place during the week of June 15, 2015.




    Promotion:
    You may promote your film (and the festival in general) on, or outside of, BMCUser.com. Please do not register to websites simply to spam links to your fest entry. Utilize channels and communities you are already involved in. “Spammy” behavior will be grounds for disqualification.


    *BMCUser reserves the right to alter or edit these rules until May 1st, 2015.


    **While it is our goal to publicly screen all entries that meet the above qualifications, BMCUser reserves the right to refuse entry for any reason.
    Stephen Mick
    Creative Director
    UPG Video
    www.upgvideo.com

    Check out the DVXUser Facebook page atůhttps://www.facebook.com/dvxuser
    And the DVXUser Vimeo Channel atůhttps://vimeo.com/channels/558731
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  2. #2  
    As promised, below is the "three arrows" graphic that needs to find a home somewhere in your entry. (It doesn't have to be this exact graphic. It can be a variation on this, but must have the three arrows in some form or fashion.)

    Now, you can create an end graphic or logo treatment that includes the "three arrows," or the graphic could appear printed on an item shown in your entry, like a trash can or a t-shirt. How you include it is up to you, but some variation on the "three arrows" graphic must be present in your entry.

    1194984904195212103recycling_symbol_a.j._as_01.svg.med.jpg
    Attached Images
    Stephen Mick
    Creative Director
    UPG Video
    www.upgvideo.com

    Check out the DVXUser Facebook page atůhttps://www.facebook.com/dvxuser
    And the DVXUser Vimeo Channel atůhttps://vimeo.com/channels/558731
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  3. #3  
    Here's some information about recycling, including some facts and figures that might provide some insight or inspiration…

    Recycling Facts
    - Currently less than 35% of households and less than 10% of businesses in the U.S. recycle. (EPA 2011)
    - Those levels have barely improved in 15 years despite billions of dollars spent on competitions, symposiums, awareness campaigns and sorting technologies.
    - If the US recycling levels can reach 75% it will be the environmental benefit of removing 50 million cars from the road each year and it will generate 1.5 million new jobs.


    (collected from the National Recycling Coalition and the U.S. EPA)


    Plastic:
    - Five plastic bottles (PET) recycled provides enough fiber to create one square feet of carpet or enough fiber fill to fill one ski jacket.
    - Americans throw away 2.5 million plastic bottles every hour.
    - Recycling one ton of plastic bottles saves the equivalent energy usage of a two person household for one year.

    Cans:
    - Every three months, Americans throw enough aluminum in the landfills to build our nation’s entire commercial air fleet.
    - The average person has the opportunity to recycle more than 25,000 cans in a lifetime.
    - Recycling a single aluminum can saves enough energy to power a TV for three hours.
    - It requires 95% less energy and water to recycle a can than it does to create a can from virgin materials.

    Papers:
    - Americans throw away enough office paper each year to build a 12 foot high wall from Seattle to NY (a new wall every year).
    - Making paper from recycled paper reduces the related contribution to air pollution 95%.
    - Recycling a stack of newspaper just 3 feet high saves one tree.
    - More than 37% of the fiber used to make new paper products in the U.S. comes from recycled sources.

    Glass:
    - Glass can be recycled and re-manufactured an infinite amount of times and never wear out.
    - Making glass from recycled material cuts related water pollution by 50%.
    - Recycling just one glass jar saves enough electricity to light an 11 watt CFL bulb for 20 hours.
    - More than 28 billion glass bottles and jars end up in landfills every year -- that is the equivalent of filling up two Empire State Buildings every three weeks.

    Cardboard:
    - Recycling cardboard only takes 75% of the energy needed to make new cardboard.
    - Recycling 1 ton of cardboard saves 46 gallons of oil.
    - Over 90% of all products shipped in the US are shipped in corrugated boxes, which totals more than 400 billion square feet of cardboard.
    - Nearly 80% of all retailers and grocers recycle their cardboard.

    Food Waste: (without paper products)
    - Food waste can be used for composting and sold to farmers or it can be provided as a food source for local animal farms that meet federal, state and local regulations for food scrap usage.
    - Almost half of the food in the U.S. goes to waste - approximately 3,000 pounds per second.
    - Food scraps make up almost 12% of municipal solid waste generated in the U.S.
    - Many schools and businesses are starting to compost food waste on site.

    Compost: (food waste with food-soiled paper products)
    - Food and paper waste used for food can be composted into nutrient rich soil and sold to farmers.
    - Almost half of the food in the U.S. goes to waste - approximately 3,000 pounds per second.
    - Food scraps make up almost 12% of municipal solid waste generated in the U.S.
    - Many schools and businesses are starting to compost food waste on site.

    eWaste: (electronic waste)
    - In 2007, 82% equalling 1.8 million tons of ewaste (various electronics e.g. TVs, cell phones, computers etc) ended up in landfills.
    - In 1998, the National Safety Council study estimated about 20 million computers became obsolete within 1 year. In 2007, that number increased to 40 million.
    - Electronic waste total approximately 2% of the waste stream in the U.S.
    - Several states have now created mandatory collection and recycling programs for electronics.


    (Thanks to Recycle Across America for the data above.)
    Stephen Mick
    Creative Director
    UPG Video
    www.upgvideo.com

    Check out the DVXUser Facebook page atůhttps://www.facebook.com/dvxuser
    And the DVXUser Vimeo Channel atůhttps://vimeo.com/channels/558731
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  4. #4  
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    Stephen Mick
    Creative Director
    UPG Video
    www.upgvideo.com

    Check out the DVXUser Facebook page atůhttps://www.facebook.com/dvxuser
    And the DVXUser Vimeo Channel atůhttps://vimeo.com/channels/558731
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  5. #5  
    Cool! Can't wait to check this out.
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  6. #6  
    Okay, anyone who's planning to enter this little mini-Fest should post a note in this thread.

    And while we don't yet have prizes locked down for this, we'll make it worth your while. Trust me.
    Stephen Mick
    Creative Director
    UPG Video
    www.upgvideo.com

    Check out the DVXUser Facebook page atůhttps://www.facebook.com/dvxuser
    And the DVXUser Vimeo Channel atůhttps://vimeo.com/channels/558731
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  7. #7  
    Senior Member Nick Vega's Avatar
    Join Date
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    Miami, Fl
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    I plan on entering and already have my idea outlined

    Time to jump into preproduction
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  8. #8  
    Quote Originally Posted by Nick Vega View Post
    I plan on entering and already have my idea outlined

    Time to jump into preproduction

    Fantastic! Can't wait to see what you come up with!
    Stephen Mick
    Creative Director
    UPG Video
    www.upgvideo.com

    Check out the DVXUser Facebook page atůhttps://www.facebook.com/dvxuser
    And the DVXUser Vimeo Channel atůhttps://vimeo.com/channels/558731
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  9. #9  
    Member
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    Dope.
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  10. #10  
    Quote Originally Posted by Caprice__ View Post
    Dope.


    Honestly, I really thought long and hard about what we could do that gave filmmakers a "focus" without being too limiting. I mean, you could approach this from a narrative POV if you want, or you could create something much different. That's the beauty of having this be a "SpotFest." Advertising takes so many shapes and forms, but at the end of the day there's a product or a message to deliver.

    I'm getting to work lining up prizes and judges right now. When I have news on either front, I'll let you know.
    Stephen Mick
    Creative Director
    UPG Video
    www.upgvideo.com

    Check out the DVXUser Facebook page atůhttps://www.facebook.com/dvxuser
    And the DVXUser Vimeo Channel atůhttps://vimeo.com/channels/558731
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