BMCUser SpotFest – Spring 2015 – Official Rules
Create a 30- to 60-second public-service announcement (PSA) for…
That's right. Recycling. Why?
Well, pretty much everywhere you go, there's some kind of recycling bin. It's probably blue. It probably has a little triangle of arrows on it (the universal symbol for recycling). And it probably doesn't get used as much as it should. So let's see if we can't create some commercials/shorts to change that.
Now, I'm not going to tell you exactly HOW you need to address the recycling issue. For example, you might choose to create a spot that focuses on recycling bottles and cans. You might also choose to focus on recycling large electronics, like monitors and computers. But the takeaway of the piece has to be educating and/or encouraging viewers to do their part.
I'll post some additional information below by way of research. It's presented just to get you thinking, and you can use it as inspiration, or you can not use it at all. It's up to you.
There are no requirements or guidelines related to genre, theme, or execution. If you want to make a funny spot, go ahead. If you want to tug at the heartstrings, you can do that too. Just remember that your entry MUST, in some way, communicate the importance of recycling in some capacity, and (hopefully) encourage people to do their part.
Keep in mind that the assignment here is not to debate larger environmental or political issues. We're not looking to stoke a forum-wide discussion of any hot-button topic. Let's treat the assignment with the focus and respect you'd see in the professional advertising world, and make some engaging, motivating commercials.
Anyone with any questions can post here, or PM me for clarification.
Your entry must be between 30 and 60 seconds in length.
You may shoot your entry on ANY camera of your choosing. (Yes, this is BMCUser, but everyone might not have a Blackmagic camera at their disposal.)
All entries MUST include the "three arrows" recycling graphic (seen below) in some form or fashion.
The last five seconds of your entry must include the following information in white type on a black screen:
- Entry Title
- BMCUser SpotFest 2015
The inclusion of the above information does not count as part of your total running time. (Meaning if your commercial is 60 seconds long, including the 5 second title above will not put you over the time limit.)
You must use original or licensed material in your film. Failure to do so will result in disqualification. BMCUser (or its partners) assumes no liability for copyright violations. We will make a good faith effort to identify any and all copyright violations in submitted entries.
Submissions must be shot between April 13th, 2015 and June 15th, 2015. To be eligible, all entries must be uploaded by June 15th, 2015, and no later than 11:59PM Eastern Daylight Time.
Entries will be judged by a panel of actual working advertising professionals, from ad agency creative directors to broadcast commercial producers and even working commercial directors. Entries will be judged on criteria including, but not limited to, the following:
- Creativity (Is the idea engaging? Is it unique? Is it inspired creatively?)
- Craft (Is the entry well-executed?)
- Concept (Is the message relevant to the brand? Does it make the viewer see the brand in a new way?)
Judging will take place during the week of June 15, 2015.
You may promote your film (and the festival in general) on, or outside of, BMCUser.com. Please do not register to websites simply to spam links to your fest entry. Utilize channels and communities you are already involved in. “Spammy” behavior will be grounds for disqualification.
*BMCUser reserves the right to alter or edit these rules until May 1st, 2015.
**While it is our goal to publicly screen all entries that meet the above qualifications, BMCUser reserves the right to refuse entry for any reason.